Category archives for Outdoor Industry Association

Pushing Boundaries—Skiing the Jackson Hole Backcountry

Don’t you love it when you set out on an adventure knowing it’s going to be fun …  and then it blows your mind? This is what happened when I ventured into the Jackson Hole backcountry recently. We headed to Jackson to check out the ski resort. But when a friend said you can’t fully…

Adventure on the Big Screen—The Banff Mountain Film Fest Tour

“You shouldn’t have to convince people to go to paradise, but if I could go to paradise without dying and see all that is there, sign me up.”  –Shelton Johnson, Yosemite park ranger, in The Way Home Sign me up, too! It sounds like an adventure. Paradise waits for us when we explore the unknown,…

Support the Economy—Get Outside!

When you head out outdoors to play, do you ever consider how you’re fueling the economy? Think about it. Sure, there’s the gear you buy—jackets, shoes, gloves, base layers, water bottles, skis, bikes, kayaks, fishing rods, carabiners, crampons, binoculars, car racks or whatever it is you need to equip yourself for adventure. But that’s not…

Crafting a Vision for Outdoor Recreation

What might you be reading if it includes quotes from Ronald Reagan, Jack Kerouac, Edward Abbey, Brigham Young, Thomas Jefferson, and Devon Williams (former basketball player)? Hmmmm, let’s think about it. Young and Williams might clue you into Utah. Toss in Kerouac and Abbey and you’ve got creative minds who care deeply about the landscape—and…

New Zealand—Land of Wild Adventure

Two of my great passions are outdoor adventure and travel. When I can combine the two, well, that’s heaven. I find it particularly entertaining when I’m in a foreign land and have to learn a new vocabulary and a different perspective on outdoor pursuits. Take New Zealand, for example. Kiwis are notorious outdoorspeople with a…

Do You Have to Free Your Mind to Free Your Heel?

I’d put myself in the fairly adventurous category, but when it comes to backcountry skiing, I’ve never really given it a fair shake—despite having many “pinhead” friends who‘ve been trying to convert me for years. This perplexes me. Why the heck am I not ripping up untracked pow pow in the backcountry? By all measure,…

Fast and Light Through Utah’s Grand Gulch

You know you work in the outdoor industry when your coworker announces that he’s spending eight days of vacation walking 82 miles alone through Utah canyon country, eating only quick boiled meals, salami, and Snickers. Then he knocks it out in six, charging 17 miles on the final day to retrieve the bike he stashed…

How Outdoor Gear Companies Helped Hurricane Sandy Relief Efforts

There’s something to be said for the outdoor industry: We have a lot of heart. Generally speaking, people are in this business because they love the outdoors and are passionate about creating products to enhance their adventures. And in my experience, it seems passionate people are caring people. So when Hurricane Sandy delivered a powerful…

Who Inspires You to Get Outside? Outdoor Inspiration Awards Nominations Deadline Dec 14

Listen up, people: I need you to act on this by Dec. 14. The outdoor industry is looking for nominees for Outdoor Inspiration Awards, and we want to hear from you. I’m going to go out on a limb and guess that if you’re reading this, you’re the outdoorsy type. You like to get outside…

Public Lands Are Teetering on a Precipice of Disaster

Imagine heading out for an adventure in your favorite forest or park only to find it’s been shut down. Closed for business. Off-limits. Left to fall into neglect and disrepair. Sound bad? It would be. And it could happen—if Congress fails to get its financial house in order before the end of the year. You’ve…