David de Rothschild: Environmentalist, Author, Explorer, Now TV Host
Text by Daniel Grushkin
For Eco-Trip: The Real Cost of Living, de Rothschild investigates how everyday items can be environmentally destructive. The eight-part series premiered April 21 on the Sundance Channel.
ADVENTURE: After watching a few episodes, I’m certainly more hesitant to eat salmon, but what’s the larger goal of this series?
DAVID DE ROTHSCHILD: Simply put: If you don’t know where something comes from, don’t buy it. Our role as consumers is to ask a lot of questions, to the point of being annoying.
A: Isn’t that putting a lot of responsibility on the customer?
DDR: Yes. Being a responsible shopper means more than buying a pair of natural fiber jeans or an organic low-fat muffin—there’s a false sense of security in that. When the Greenland ice sheet slips off, organic moisturizer is going to be as useless as a one-legged man in an ass-kicking contest.
A: That’s awfully dire.
DDR: But I’m an optimist. I wouldn’t be doing this if I weren’t.
Read about David de Rothschild’s upcoming Plastiki Plastiki
Related Topics
Go Further
Animals
- This ‘saber-toothed’ salmon wasn’t quite what we thoughtThis ‘saber-toothed’ salmon wasn’t quite what we thought
- Why this rhino-zebra friendship makes perfect senseWhy this rhino-zebra friendship makes perfect sense
- When did bioluminescence evolve? It’s older than we thought.When did bioluminescence evolve? It’s older than we thought.
- Soy, skim … spider. Are any of these technically milk?Soy, skim … spider. Are any of these technically milk?
- This pristine piece of the Amazon shows nature’s resilienceThis pristine piece of the Amazon shows nature’s resilience
Environment
- This pristine piece of the Amazon shows nature’s resilienceThis pristine piece of the Amazon shows nature’s resilience
- Listen to 30 years of climate change transformed into haunting musicListen to 30 years of climate change transformed into haunting music
- This ancient society tried to stop El Niño—with child sacrificeThis ancient society tried to stop El Niño—with child sacrifice
- U.S. plans to clean its drinking water. What does that mean?U.S. plans to clean its drinking water. What does that mean?
History & Culture
- Séances at the White House? Why these first ladies turned to the occultSéances at the White House? Why these first ladies turned to the occult
- Gambling is everywhere now. When is that a problem?Gambling is everywhere now. When is that a problem?
- Beauty is pain—at least it was in 17th-century SpainBeauty is pain—at least it was in 17th-century Spain
- The real spies who inspired ‘The Ministry of Ungentlemanly Warfare’The real spies who inspired ‘The Ministry of Ungentlemanly Warfare’
- Heard of Zoroastrianism? The religion still has fervent followersHeard of Zoroastrianism? The religion still has fervent followers
Science
- Here's how astronomers found one of the rarest phenomenons in spaceHere's how astronomers found one of the rarest phenomenons in space
- Not an extrovert or introvert? There’s a word for that.Not an extrovert or introvert? There’s a word for that.
- NASA has a plan to clean up space junk—but is going green enough?NASA has a plan to clean up space junk—but is going green enough?
- Soy, skim … spider. Are any of these technically milk?Soy, skim … spider. Are any of these technically milk?
- Can aspirin help protect against colorectal cancers?Can aspirin help protect against colorectal cancers?
Travel
- What it's like to hike the Camino del Mayab in MexicoWhat it's like to hike the Camino del Mayab in Mexico
- Follow in the footsteps of Robin Hood in Sherwood ForestFollow in the footsteps of Robin Hood in Sherwood Forest
- This chef is taking Indian cuisine in a bold new directionThis chef is taking Indian cuisine in a bold new direction
- On the path of Latin America's greatest wildlife migrationOn the path of Latin America's greatest wildlife migration